Branding - Content Creator community

Content Creator Community – Brand Identity Design
Client: Content Creator Community (Israel)
Role: Brand Designer
Platform: Branding & Visual Identity
Toolset: Adobe Illustrator, InDesign, Photoshop, Figma

Project Overview:
The Content Creator Community (CCC) is a vibrant, purpose-driven hub for storytellers, filmmakers, and social creators across Israel. Their mission is to unite diverse voices and empower creators to share authentic, impactful narratives with a global audience.

As the Brand Designer, I led the full identity development—from initial concept to final brand guidelines. The goal was to build a brand that feels modern, inclusive, and emotionally engaging, while giving creators a sense of ownership and unity.

Creative Direction:
Logo Design: Crafted a clean, modern logo mark that reflects both collaboration and creativity. The geometric form is versatile, scalable, and meaningful—symbolizing the diversity of creators coming together.
Color System: A primary palette that balances warmth and clarity, built around bold oranges and calm neutrals to evoke energy and trust.
Typography: Selected Heavitas for impactful headlines and Ovo for warm, readable body text—creating a professional yet approachable tone.
Visual Language: Focused on clarity, inclusivity, and digital-friendliness. The design system adapts well across print, web, mobile, and social platforms.
Deliverables:
Full brand guidelines (logo use, spacing, placement rules)
Color palette and typography system
Mockups for mobile apps and merchandise
Logo variations for light/dark backgrounds and app icon
Design system for future growth and scalability
Outcome:
The new brand identity helped CCC clarify their voice and connect deeply with their growing community. It gave creators a unified look they could proudly rally behind—fueling events, social launches, and collaborative storytelling across platforms.