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Fittec: AI Wellness Platform Branding & UI Design
Project type
Branding
Role
Brand Designer
Client: Fittec (Holistic Health Platform)
Role: Brand Designer
Platform: Digital Branding & UI Design (App/Web)
Toolset: Adobe Creative Suite (Illustrator, Photoshop), Figma, After Effects (for motion graphics if applicable)
Project Overview:
Designed a modern, user-centric interface for Fittec, an AI-powered wellness platform that offers personalized health tracking and community-driven motivation. The goal was to merge sleek aesthetics with functional clarity to enhance user engagement. Key contributions included:
Visual Identity: Created a clean, tech-inspired design with gradient accents and intuitive icons to reflect innovation and trust.
UI/UX Focus: Structured data visualization (calorie/water tracking) for effortless user comprehension, paired with actionable CTAs like "Embark on Your Wellness Journey."
Tone & Messaging: Balanced aspirational language ("Holistic Approach") with practical benefits ("Personalized Insights") to appeal to health-conscious audiences.
Responsive Adaptability: Ensured seamless readability across mobile and desktop screens.
Outcome: A cohesive digital experience that simplifies health management while fostering community and motivation.
