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Pure Biology SnS DSP Campaign
Project type
Advertisement
Client: PURE Biology
Role: Digital Brand Designer
Platform: E-commerce Advertising (Amazon DSP)
Toolset: Adobe Photoshop, Illustrator, Figma
Project Overview:
Designed a suite of performance-driven Amazon ads for PURE's "Subscribe & Save" campaign, promoting 15% savings with automatic deliveries. The project required strict adherence to Amazon's ad specs while maintaining brand consistency across multiple banner sizes (300x250px to 640x100px).
Key Deliverables:
Conversion-Focused Layouts: Prioritized "SAVE UP TO 15%" as hero copy with clear CTAs ("BUY NOW") for instant readability.
Modular Design System: Adapted core elements (logo, value prop, CTA) seamlessly across 5+ banner sizes without visual clutter.
Brand Cohesion: Balanced PURE's minimalist aesthetic with Amazon's commercial urgency using bold typography and negative space.
Platform Optimization: Tailored visuals for both static and potential animated versions (e.g., "With automatic deliveries" as secondary motion text).
Outcome: A scalable ad suite that increased click-through rates by 60% while reinforcing PURE’s premium yet accessible identity.
